DCT stands for Dual Clutch Transmission – or more commonly known – the world’s first dual clutch transmission for motorcycles. Designed by Honda, DCT enables faster, finely-tuned gear- shifting without an interruption in propulsion and without a clutch lever. Simply with the press of a button. A real revolution that Honda brought to the starting line.
Thanks to DCT, motorcycle drivers no longer have to shift with their left hand. To communicate this in an attention-grabbing, yet easy to understand way, we created a campaign where the “retired” clutch lever plays a leading role – as a pendant, which acts like a piece of jewelry and a relic of old times.
The campaign travelled through all channels and media outlets. The core element was a specially designed website. Those who were interested learned all about DCT and could participate in a grand sweepstakes. The prize? Of course, the limited edition DCT t‑shirt from the campaign with an image of the defunct clutch lever. And that’s how a technical revolution became the next stylish thing to wear.